GQ Heroes 2026 at Soho Farmhouse
Two days at Soho Farmhouse in Oxfordshire for GQ Heroes, GQ's summer gathering of creatives, actors and cultural names. I covered all of it: the GQ Run Club x Lululemon morning run and yoga class, the GQ Heroes x eBay pre-loved fashion lounge, the talks, the matcha bar and the quieter moments in between. Guests included Louis Theroux, James Norton, Richard Gadd, Daisy Edgar-Jones, Jordan Stephens and James Bloodworth. The brief was fast-turnaround imagery that worked for GQ's editorial channels and for each partner brand. That meant clean product shots of the Lululemon kit alongside candid, natural photos of the guests.
